Norwegian Reward has added Groupon UK to its growing list of partners where members can earn points toward discounted and free Norwegian flights.

The award-winning loyalty programme is fast approaching one million UK members who benefit from exclusive bonuses and discounts.

The scheme is attracting members by partnering with popular consumer brands to give members more ways to save money on Norwegian flights including new direct services from London to Singapore, Buenos Aires, Chicago and Austin.

Members of the low-cost airline’s loyalty scheme can now purchase any Groupon UK offer and earn up to ten per cent of the purchase value in CashPoints – the loyalty’s programme’s currency.

CashPoints can be used toward the cost of flights and extras such as baggage, meal service and seat reservation.

Brede Huser, managing director of Norwegian Reward said: “There’s never been a better time to partner with an internationally renowned brand like Groupon as Norwegian rapidly expands into the USA, Asia and South America.

“Groupon reflects Norwegian Reward’s emphasis on giving consumers cost savings and better value whether shopping for amazing experiences or flights and holidays.”

“As such, Norwegian Reward members can now benefit more by easily converting Groupon offers into cheaper and free Norwegian flights.”

UK-based Reward members can also earn CashPoints when booking Norwegian flights, hotels and car hire with a range of partners.

Jon Wilson, managing director, Groupon UK said: “This partnership between Norwegian and Groupon UK is going to be a real hit with our customers.

“Not only will they be able to discover amazing things to eat, see, do and buy with us – but by doing so they’ll also earn themselves money off flights with Norwegian.”