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Northstar inks deal with PhoCusWright

Northstar inks deal with PhoCusWright

Northstar Travel Media has acquired PhoCusWright, the global travel, tourism and hospitality research and event business.

PhoCusWright annually produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators with the “next big idea”.

PhoCusWright was founded by Philip Wolf in 1994, as the secular shift of online travel sales, marketing and distribution was unfolding.

Wolf is an authority on the impact of technology on the travel industry and speaks frequently at events around the world. 

He will continue as chairman of PhoCusWright as the company becomes a wholly owned subsidiary of Northstar Travel Media.

“The addition of PhoCusWright provides Northstar with leadership in the fastest-growing segment of travel, tourism and hospitality: the convergence of digital technology and the travel industry,” said Thomas Kemp, chairman Northstar Travel Media.

“We’re very pleased that Philip and his talented team will be working in partnership with us to grow PhoCusWright’s event and research business through marketing and content synergies with Northstar.”

Northstar Travel Media serves the retail travel, meetings and conventions, corporate travel management and incentive markets with leadership brands including Travel Weekly.

“After 17 years at the helm,” commented PhoCusWright founder Philip Wolf, “joining Northstar represents an ideal next step. 

“Integrated smart marketing, targeted investments and more manpower will help us achieve significant new things for our clients.”

Terms of the acquisition were not disclosed.