Wyndham Hotel Group has announced it has officially launched a new Turkish-language website to support its rapid expansion in the market.

The hotel group is the largest hotel company in Turkey based on the number of open and operating hotels.

Currently, it has 30 properties in the country under the Wyndham Hotels & Resorts (four hotels), TRYP by Wyndham (two hotels) and Ramada (24 hotels) brands.

Hotels across all three brands are now bookable on a single, state-of-the-art Turkish-language website.

The launch of the platform, which includes content and promotions for Turkish-speaking markets, is part of Wyndham Hotel Group’s overall strategy to drive more bookings directly through proprietary online distribution channels.

“I’m thrilled that as the market leader in Turkey, we are able to support our brands and provide direct access to guests in-language,” said Rui Barros, Wyndham Hotel Group’s senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean. 

“Our new Turkish website will enable us to better serve the growing number of travellers in the market as well as help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution.”