Princess Cruises has announced the appointment of Ellie Webb as sales manager for its agent-facing regional business team.

Starting on March 4th, Webb will manage five territory managers across the UK.

She will report into Rachel Poultney, Princess Cruises sales director UK & Europe.

Webb will be responsible for leading the training and engagement strategy for front-end travel agents and driving business development growth with Princess’ trade partners.

Poultney said: “We can’t wait to have Ellie join the team.

“Already an expert in cruise, she’s adept at managing regional teams and I know she has exciting plans to grow Princess Cruises through our agent partners.”

With a background of over ten-years in national account management and more than three years in the cruise industry, she has a wealth of experience in heading up brand strategy, increasing sales and nurturing trade relationships.

Webb was previously regional operations manager for P&O Cruises.

Webb said: “I’m both thrilled and humbled to be a part of the highly-regarded team at Princess Cruises.

“There are exciting times ahead for the brand and I’m looking forward to getting started.”