China International Travel Mart 2012 (CITM 2012), the largest and most important gathering of travel industry executives in Asia, was held in Shanghai New International Expo Centre on November 15. Attendees representing Lushan Mountain scenic spot included Liu Yijun, Chairman at Lushan Tourism Bureau, and Cui Xiaoyi, deputy director at Lushan’s Propaganda Department and Lushan Tourism Co., Ltd.
Lushan’s booth attracted much attention from an endless stream of suppliers and purchasing agents who came to ask questions or request published materials.
The 57,500 square-meter facility housed 2,514 booths, and attracted exhibitors from 104 countries and regions. The exhibition, which broke several records in terms of attendance and other key metrics, was widely reported by 200 media outlets both in China and internationally.
CITS-Lushan Night, hosted by China International Travel Service Limited, Head Office (CITS), was held in the Grand Ballroom of Shanghai Hua Ting Hotel & Towers on the evening of November 15. Lushan Mountain was the sole named sponsor of the event. Liu Jinping, one of the top executives at the National Tourism Administration and Vice Chairman of the China Tourism Association, delivered some of the opening remarks. Other executives in attendance included Dao Shuming, Chairman of Shanghai Municipal Tourism Administration, Yu Ningning, President of CITS and Cai Jianbo, Vice president at China UnionPay Deputy. Tong Wei, Vice President of CITS, and Yang Jian, Associate Counsel of the Communist Party of China Jiujiang Municipal Committee and Secretary of Party Committee of Lushan Administration, each addressed the event. At the dinner, Li Yadong, Deputy Secretary of Party Committee of Lushan Administration, gave a short presentation on Lushan Mountain in English and received warm applause from all attendees. The dinner also featured a promotional film on Lushan Mountain and a special tea ceremony, and closed with a song-and-dance performance themed “Romance on Lushan Mountain”.
The CITS Night is a grand event of huge import to inbound tourism professionals at the China International Travel Mart, and has become the Mart’s flagship event, highly awaited by both attendees and industry players alike. The event effectively helped promote Lushan Mountain and enhanced its influence within the tourism sector. In addition, it helped Lushan Mountain step more firmly into the international arena.