Leisure Pass Group – the company behind a range of ‘smart card’ city sightseeing passes for tourists – while be in celebratory mood at World Travel Market this year as it marks its 10th anniversary with a host of exciting innovations and offers.

The company launched to the trade at WTM’s former home of Earl’s Court back in 1999 with its ground-breaking London Pass. And since then the business has gone from strength-to-strength by expanding into Paris and developing the innovative technology that powers similar attractions passes in other destinations.

Leisure Pass Group chief executive Darran Evans commented: “We could never have imagined how such a simple idea would take off and become so popular. Our London Pass and Paris Pass have firmly established themselves as ‘must-have’ items for tourists, since they offer a great combination of unrivalled value for money, exclusive benefits such as fast-track entry and retail discounts, and a comprehensive guidebook.

“We go to WTM in 2009 full of optimism. City sightseeing passes are an attractive option for holidaymakers, especially nowadays when people are looking to keep their costs down. That’s good news for our retail partners, because they are a easy add-on to sell. Visitor attractions also like working with us because we can drive tourists through their doors – they also get access to comprehensive data on their visitor profile, which can help with their marketing plans.”

Leisure Pass Group has a number of talking points at WTM. These include:

  * The release of its new Autumn guidebook for London Pass, now featuring 58 attractions. New inclusions are the London Transport Museumin Covent Garden (reopened after refurbishment); and the British Musical Experience at the O2.
  * The publication of the first guidebook for The Paris Pass, featuring over 60 top attractions in the French capital
  * A business card draw to win a weekend for two in Paris, including return Eurostar travel from London, two nights’ bed-and-breakfast accommodation and complimentary champagne courtesy of Groupe Frontenac; and two two-day Paris Passes (enter on the Visit London stand L3034 or Paris Ile de France stand EM420)

The offer of one-day London Passes for all WTM delegates priced just £10 (normally £39). All proceeds go to WTM charity Just a Drop.