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Kiwitaxi Unveils a Journey Beyond Expectations with Its Bold New Brand

Kiwitaxi is excited to introduce its fresh new look at kiwitaxi.com and expanded services that reflect its evolving vision and commitment to their clients. Want to know more? Then dive into the talk with Kiwitaxi’s CEO Maria Borisova and Brand Designer Toro Manafov.

Why did Kiwitaxi decide to rebrand?
Maria: “The rebranding is a testament to Kiwitaxi’s evolution and ambition—a reflection of how we’ve grown, not just in size, but in expertise and a deep understanding of what truly matters to our customers. More than just a new look, it’s a statement of who we are, the values we stand for, and our commitment to putting people first—making their journeys smoother, more comfortable, and filled with confidence in the service behind them.”

How does the new brand identity represent Kiwitaxi’s values?
Toro: “The logo is simple but packed with meaning—it’s a clean, elegant way to tell the story of smooth, hassle-free travel. The centrepiece of the logo is a gradient line we’ve called the ‘ray.’ It’s all about flow—symbolising effortless, reliable journeys from point A to point B. You’ll see the ‘ray’ everywhere, from custom icons to graphic elements, pulling the whole identity together into one seamless, inspiring look that speaks to what Kiwitaxi is all about.”

What inspired Kiwitaxi to offer a more customizable transfer experience?
Every traveler’s journey is unique, and Kiwitaxi’s there to offer options that would align with their customers’ individual needs: families can request child seats, pet owners have pet-friendly options, and adventurers can opt for extra luggage space for their gear. This flexibility and personalization are part of what makes the transfer service truly valuable, and the clients’ feedback has been instrumental in shaping these offerings.

This rebrand is a way of communicating to clients that Kiwitaxi sees their needs, hears them, and is continuously innovating to make travel more enjoyable and stress-free. Kiwitaxi remains a trusted travel buddy wherever one is headed. The redesign goes beyond aesthetics—it’s a reflection of the heart and soul of every single person behind Kiwitaxi. The new identity is a promise to always be there, not just as a service, but as a travel companion, with real people who genuinely care about every booking.

How does Kiwitaxi’s new brand embody its slogan, “Transportation Beyond Expectations?
Toro: “At the heart of the new Kiwitaxi branding is the core idea of ‘Transportation Beyond Expectations’—a promise to deliver more than just a ride.”

What’s next for Kiwitaxi?
This rebranding is just the beginning. Building on Kiwitaxi’s current presence in over 100 countries, the company is set to pioneer new regions, bringing innovative travel solutions to even more destinations worldwide. Kiwitaxi remains dedicated to maintaining high standards of quality, trust, and customer satisfaction as it continues to grow, striving to provide every client with safe, reliable transfers, ensuring they feel supported wherever their heart leads them.

About Kiwitaxi:
A leader in international airport transfer services operating in over 102 countries globally, Kiwitaxi offers a diverse range of travel options suited for every need. The dedication to quality and customer-centric approach ensured a comfortable journey for over 1 million travelers.