Jumeirah Group, the international luxury hotel company and a member of Dubai Holding, has launched Jumeirah Restaurant Group Dubai, a global restaurant management company that creates, operates and franchises a portfolio of 60 restaurant brands.
JRG Dubai operates home-grown high-end, premium casual and casual dining venues and lounges, including Pierchic, Tortuga, Pai Thai, 360° and The Noodle House, which comprises a portfolio of 23 branches worldwide.
The unit is the newest addition to the Jumeirah Group stable of brands, which includes luxury hotel brand Jumeirah Hotels & Resorts, contemporary lifestyle hotel brand Venu, and wellness brand Talise.
The launch of the division marks a pioneering move from Jumeirah Group to dedicate resources to the further development of its restaurant portfolio, as it seeks to compete with the very best in the standalone restaurant market and help establish Dubai as a hub for culinary excellence.
Having conducted a thorough business review, JRG Dubai will develop existing restaurants located within the Jumeirah Hotels & Resorts portfolio via a series of refurbishments, menu overhauls, talent acquisition and marketing excellence.
The group will collaborate with international experts, from chefs to consultants, in order to develop new concepts founded in Dubai.
JRG Dubai will also engage in joint ventures, franchising and white label operations.
Piers Schreiber, spokesperson for Jumeirah Group, said: “Jumeirah Group is a pioneering Dubai-founded company and our new division, Jumeirah Restaurant Group Dubai, is committed to building on our heritage, reputation and success to become a world-recognised restaurant management company.”
JRG Dubai is opening two new restaurants in quarter one of 2015; Beach Lounge at Jumeirah Beach Hotel, which has the best views of Burj Al Arab Jumeirah in Dubai; and Naya, a North Indian restaurant at Jumeirah Beach Hotel.