Jet Airways, India’s premier airline, together with JetLite its wholly owned subsidiary continued to retain its market leadership with a Jet Airways, India’s premier airline, together with JetLite its wholly owned subsidiary continued to retain its market leadership with a market share of 27% for November 2009. Jet Airways’ is also the undisputed market leader for the eleven month period from January to November 2009. The airline transported a total of 10.52 lakh passengers in November 2009 all of which helped Jet Airways’ ensure that it remained India’s largest airline. JetLite the wholly owned subsidiary of Jet Airways India Ltd has also done well to garner a market share of 7.5% in the month of November 2009 by ferrying 2.91 lakh passengers.
Mr. Nikos Kardassis, Chief Executive Officer, Jet Airways (I) Ltd said, “Our continuing market leadership, on the back of recent growth in traffic is testimony to the customer centricity that the airline has brought to bear in its operations. In fact it has been our enhanced customer experience, coupled with a number of marketing and network initiatives that have significantly helped us grow our market leadership in a highly competitive and price sensitive market.”
Kardassis added, “We have consciously worked towards redesigning our business model, which has helped us emerge as a lean, efficient and responsive organization to the changing needs of our domestic and international passengers. All of which is now being mirrored in our increasing dominance of the Indian skies, Jet Airways’ is now more focused than ever before, to consolidate and build on this leadership position in the months ahead.”
The airline has further strengthened its domestic network by selectively introducing routes and enhancing connectivity on key routes in the domestic market . The airline has also judiciously introduced new routes like a Mumbai – Kathmandu service and increased frequency on the Delhi – Kathmandu sector, while also introducing a new Mumbai – Dhaka service. All of which have been undertaken to offer guests seamless connectivity to several destinations across India, as well as to the Gulf, North America, Europe and the ASEAN region. Jet Airways’ thus plans to continue enhancing its connectivity by adding more gateway points into its hubs in a planned manner to create a larger customer base and offer enhanced services to its international and domestic travelers. In line with this strategy the airline plans to develop Delhi and Mumbai as major hubs to international destinations.
Jet Airways has entered into codeshare agreements with top airlines like American Airlines, Air Canada, All Nippon Airways, Brussels Airlines, Etihad Airways, Emirates, JetLite, Malaysia Airlines, Qantas Airways, Virgin Atlantic, thus providing enhanced connectivity for their guests.