JDA Software has confirmed Carlson Hotels, a global hospitality and travel company, has extended its license agreement to expand its JDA Demand and JDA Travel Price Optimiser deployments.

Carlson is a global hospitality and travel company encompassing more than 1,070 hotels, including Radisson, Country Inns & Suites by Carlson, Park Inn by Radisson and Park Plaza.

“JDA’s pricing and revenue management solutions have consistently delivered measurable benefits to our business,” said Frederic Deschamps, vice president of global revenue optimisation, Carlson Hotels.

“As a brand that is looking to expand globally and grow profits, our goal in adopting JDA’s solutions was to bring a very elegant yet deeply sophisticated solution to the complex pricing issues our properties face.

“JDA’s innovation in price optimisation helps insulate individual properties from the effects of irrational competitor pricing, allowing them to price to demand during low and high occupancy periods.”

“We are confident that our expanded relationship with JDA will enable Carlson Hotels to directly tackle the challenges of doing business on the new mobile-enabled web, where customers expect instant access to the latest competitive rates while maximising our ability to generate maximum revenue,” continued Deschamps.

According to Carlson Hotels, successful implementations of JDA Demand and JDA Travel Price Optimiser in the Americas allow the company to take a centralised approach to pricing and revenue management and make it easier for franchise owners and property general managers to generate improvements in revenue-per-available-room.

“JDA Software has enjoyed a longstanding relationship with Carlson Hotels in the U.S.,” said Andy Archer, regional vice president of pricing and revenue management, JDA Software.

“A new global license agreement is a huge vote of confidence for the capabilities and benefits of our JDA Demand and Travel Price Optimiser solutions.”