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ITB Berlin

ITB Berlin

The hotel industry is currently facing massive change. New society trends demand services that are flexible and meet specific consumer groups’ needs. The focus is also on the shift towards eco-sustainability and more networking due to the influence of social media. These are just some of the latest trends which will be key themes at the 6th ITB Hospitality Day on 10 March 2011.

The seven discussion rounds at this leading forum of the ITB Berlin Convention, which has been organized by Maria Pütz-Willems, editor-in-chief of the online trade magazine, will provide background information on trends and important impulses for the future of the hotel industry.

“Hotel markets in Eastern Europe – genuine prospects or simply an illusion? “will be the topic of the first discussion round. Moderated by Martin Schaffer, an expert in Eastern European affairs and adviser to Kohl&Partner, Vienna, the debate will focus on the difficulties involved in recognising travellers’ needs in the Eastern European market and on cooperation with local tourism experts.

Also taking part will be Friedrich W. Niemann, long-serving Director of the Budapest Hilton, Laurent Picheral, CEO Orbis, the largest hotel chain in Poland, Thomas Willms of Starwood Hotels, which aims to expand still further on the Russian market, and Kristian Sustar, President of the Croatian Hotel Association and Executive Director of HUP Zagreb.

Professor Dr. Christian Buer, a specialist in hotel and tourism management, will examine two forward-looking topics. Xavier Font of the Leeds Metropolitan University Research Institute will present the findings of a comparative study examining the environmental and CSR policies of leading international hotel chains. Rohit Talwar of Fast Future Research and Jérôme Destors of Amadeus will take a look into the future. Among other things they will talk about how personalised services will be redefined in the future.


Numerous high-ranking participants will be on the CEO Panel. Taking as its slogan “Hotel real estate versus real estate as a hotel” and moderated by Maria Pütz-Willems, editor-in-chief of hospitalityInside, the meeting with Reto Wittwer, long-serving CEO of Kempinski, the leading luxury hotel chain, and Christian Windfuhr, CEO of Grand City Hotels & Resorts, which is fast conquering the hotel real estate market, promises to spark a controversial debate.

A further discussion round will raise another controversial issue, and will ask “Are family-run hotel businesses finished? “. The panel will discuss the problems affecting a European hotel market dominated by medium-sized, family-run businesses. Not only is there no one left to succeed the current generation of owners, but private hotel businesses are now coming under pressure from large chains with their stylish franchise brands.

Together with Guglielmo Brentel, President of hotelleriesuisse, brands expert Steffen Weidemann of the IHF Institute in Frankfurt will moderate a discussion about unfashionable Swiss hotels, with Marcus Smola, Managing Director of Best Western Hotels Deutschland, and Susanne Weiss, who manages Ringhotels Deutschland, also discussing the appeal of domestic and international brands. Stephan Gerhard of Solutions Holding will talk about the opportunities for companies who have no successors to run their businesses.

Social media is one of the most talked about topics in the hotel sector. Gabriele Schulze of marketing4results will be asking the following questions, among others: “To what extent do you already use hotel evaluation portals? “, and will the two of you become “friends for life?” The following will take part in the discussion: Juliane Cray, Industry Head Travel, Google Germany, Markus Luthe, Managing Director, Hotelverband Deutschland, Marco Nussbaum, CEO, Prizeotel Management Group, Christine Petersen, President, TripAdvisor for Business, TripAdvisor, and Jörg Trouvain, CEO, holidayCheck.

Low-budget hotels and hostels are also distinctly setting the tone in the hotel sector. Under the heading of “A good night’s sleep for next to nothing“ Martina Fidlschuster, Managing Director of the management consultancy Hotour will be analysing the services and structures. Consultant and market observer Franz-Josef König, Andrea Mahenna, Managing Director of the hostel booking platform, as well as hotel owners Mark Lankester, CEO of the Tune Hotels group from India, and Oliver Winter, CEO of A&O Hotel and Hostels, Berlin, will discuss the issues.

The 6th ITB Hospitality Day will take place on the Berlin Exhibition Grounds in Hall 7.1b, Saal London, on Thursday, 10 March 2011 from 10.30 a.m. to 6 p.m. The media partner collaborating with Messe Berlin is the online trade magazine hospitalityInside.