InterContinental Hotels signs five Holiday Inn properties across Germany
Holiday Inn Mannheim City - Hauptbahnhof
InterContinental Hotels has announced that the group will add five new Holiday Inn brand family hotels to its growing presence in Germany.
The hotels will be developed in three federal states across the country and confirm IHG’s successful expansion in the market.
IHG has 64 hotels in Germany and 33 in the pipeline, including 53 Holiday Inn brand family hotels open with 32 in the pipeline.
The new developments reflect IHG’s successful strategy in the region, which includes working with multiple development agreement partners to place properties in the right locations where there is guest demand.
Germany is one of the top ten regions for inbound travel in 2016, and domestic travellers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG.
IHG recently announced a record for new signings at its half-year results.
Having signed 4,000 rooms over 24 hotels within the first half of the year, this is the company’s best signings performance since 2008.
Robert Shepherd, chief development officer Europe, IHG, said: “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth.
“Some 57 per cent of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands.
“Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”
The signings are confirmed to develop properties within the following regions:
As part of the MDA signed with long-standing partner TriStar, who will be the owner and franchisee of the hotel, Holiday Inn Express Pforzheim will be a new build with the advantages of IHG’s next generation design.
Baden-Wuerttemberg will also benefit from two further Holiday Inn brand family hotels within Mannheim.
Holiday Inn Mannheim City – Hauptbahnhof is ideally located outside Mannheim train station and within walking distance of the city centre, financial district and University of Mannheim.
Holiday Inn Express Mannheim will be located within Mannheim City Centre.
Owned and franchised by MDA partner Foremost Hospitality, the new build hotel will have 160 rooms and feature next generation design.
Holiday Inn Express Regensburg will be constructed with Hubert Haupt Immobilienmanagement.
The hotel will be franchised by Success Hotel Management, a MDA partner who already license four other Holiday Inn Express hotels.
Franchised by TriStar, Holiday Inn Express Oberhausen will feature next-generation design and is set to open early next year.
Oberhausen is a city of cultural nuances: it annually hosts the International Short Film Festival, but is also a hub for the steel industry.
The hotel will have 140 rooms.