Jamaica is charting an unprecedented course to become the Caribbean’s first truly smart tourism destination, fusing cultural authenticity, cutting-edge innovation, and strategic infrastructure to deliver inclusive national prosperity.

A Hub of Innovation: Incubating the Future of Tourism
Through the Tourism Enhancement Fund’s (TEF) Tourism Innovation Incubator, young Jamaican entrepreneurs are reimagining the future of travel. Applications surged by 550% in 2024, with standout innovations in AI, wellness tourism, and virtual reality experiences. At least three start-ups have already secured over J$30 million in funding, including “Caribbean Front Desk,” which blends medical and cultural wellness in a digital-first platform.

As the Tourism Innovation Incubator expands, so does Minister Bartlett’s call for Jamaican-led ingenuity:

“This is more than a vision, it is a blueprint for national transformation… a movement where every citizen… can feel the pulse of opportunity.”
— Hon. Edmund Bartlett

Meanwhile, the Jamaica Centre for Tourism Innovation (JCTI) certified over 2,700 workers in the past year, supporting world-class culinary, hospitality, and guest service standards. Internships and education partnerships are also bridging the gap between school and sustainable tourism careers.

“Our National Tourism Loyalty & Discount Programme will launch a ‘Love Jamaica Travel Pass’—encouraging locals to explore the island and support small operators year-round.”
— Minister Bartlett

Cultural Capital: Entertainment, Wellness & Creative Excellence
With cultural assets at the forefront, Jamaica’s Carnival now generates J$6.1 billion annually, attracting more than 17,000 international revellers. The newly launched Tourism Entertainment Academy (TEA) is professionalizing the entertainment sector, training musicians, comedians, and performers to deliver internationally competitive cultural showcases.

Health and wellness tourism is booming, backed by product certification initiatives, a thriving Health and Wellness Conference, and destination marketing that celebrates Jamaica’s natural healing resources.

Strategic Infrastructure: Beaches, Roads and Housing
Under the TEF Beaches Programme, new world-class public beaches in St. James, St. Mary, and St. Ann are in development. These facilities will include eco-conscious amenities, economic spaces for entrepreneurs, and full accessibility for locals and visitors alike.

The Artisan Village at Falmouth, opened in 2024, is redefining cultural tourism. Equipped with VR experiences, local food and crafts, and a roster of live performances, it is already drawing attention from cruise giants including Carnival, Disney, and MSC.

Additionally, the Ministry continues to expand affordable housing opportunities for tourism workers in Rhyne Park and Grange Pen, while international hotel investors have pledged to construct over 2,000 new residential units for employees and their families.