IndiGo has reached an agreement with travel technology leader Amadeus to deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex).

With the adoption of this cloud-based revenue management system, IndiGo will benefit from an intuitive and easy-to-operate user interface.

The web-based application, SRM Flex will receive information from IndiGo’s Navitaire New Skies Passenger Service System (PSS) through its cutting-edge Revenue Management Integration Service (RMIS).

This will enable near real-time data exchange capabilities allowing the carrier to immediately respond to market dynamics such as new bookings or equipment changes.

Price setting capabilities within the system can be adjusted to be rule-based, science-based, or a mix of both depending on the carrier’s strategy. Repetitive routines can also be automated in order to optimise operational efficiency and increase revenue opportunities.

“We are pleased to work with IndiGo to make the most of this technology.

“Together, we will help maximise the carrier’s revenue opportunities and create new efficiencies so IndiGo can focus on providing great service to its passengers.

“Amadeus’ revenue management technology is open, PSS agnostic, modular, and easy to use. It can also be seamlessly integrated with external solutions that IndiGo currently uses or plans to use.

“We are confident that this technology will firmly place IndiGo on solid footing for the long term as it looks to grow in India and beyond,” said Javier Laforgue, managing director, Asia Pacific, Amadeus

IndiGo has charted a course of rapid growth in India and across the globe, backed by a firm order for 500 A320 aircraft.

Its selection of Amadeus SRM Flex will ensure that it has the right technology in place to support this growth far into the future.