World Travel Market London 2016 has announced India Tourism as its Premier Partner as it looks to promote the diverse tourism product the country offers.

The Indian government has in the last 18 months invested more than $300 million on developing its tourism infrastructure around the country as it aims for more than 13 million visitors a year by 2020.

India is experiencing a ten per cent annual growth in foreign tourist arrivals this year taking visitor numbers to a projected nine million in 2016.

The ministry of tourism will be looking to speak to WTM Buyers’ Club members from its key source markets of the USA, UK, China, Australia, France, Germany, Canada and Spain as well as the growing markets of south-east Asia, the Middle East and Russia.

The key to India’s strategy is also to focus on a variety of products including heritage, cultural, rural, wellness, medical, adventure, and golf.

India boasts 32 World Heritage sites including Islamic, Christian, Buddhist and Hindu religious sites, which it will continue to promote alongside its most popular destinations; The Golden Triangle (Delhi, Agra and Jaipur), Rajasthan, Goa, Kerala, and Kashmir.

A special focus is being put on coastal and beach tourism, cruise and eco-tourism.

The government is developing world class infrastructure in its pristine beaches on the west coast of the country between Mumbai and Kerala and alongside east coast from Rameshwaram to Visakhapatnam.

Vinod Zutshi, Indian secretary of tourism, said: “India is privileged to be Premier Partner of WTM London 2016.

“The event is the perfect platform to promote the diverse tourism products the country has to offer, from cultural heritage to beaches, cruises, eco-tourism, medical tourism and religious tourism and to showcase that India is truly ‘Incredible’.

“There is an ever-increasing amount of new and exciting products to educate the world’s leading buyers about.

“WTM London is an event when the Indian tourism stakeholders get to meet the world’s buyers and sign business agreements.

“The ministry of tourism and the Indian exhibitors look forward to a very successful WTM London 2016.”

WTM London is the event where the travel and tourism industry conducts its business deals.

Buyers from the WTM Buyers Club have a combined purchasing responsibility of £22.6 billion and sign deals at the event worth £2.5 billion.

WTM London senior director Simon Press said: “WTM London is delighted to welcome India as its Premier Partner for 2016.

“India has been a key exhibitor at WTM London in recent years, including its sponsorship of the WTM Buyers’ Club in 2015.

“Becoming WTM London’s Premier Partner cements that relationship further and puts India in prime position to promote the diversity of the country’s tourism offering to more than 9,000 of the world’s most important buyers through the WTM Buyers’ Club.

“These buyers will sign deals worth more than £2.5 billion with exhibitors.”

WTM London 2016 will be revamped as a three-day event from November 7th-9th, with opening hours extended from 10:00-19:00 for all three days.