India’s new Minister of Tourism, the Hon. Dr K Chiranjeevi, travelled to London this November during World Travel Market, to launch Incredible India’s new international campaign ‘Find What You Seek’ to the UK market.

The campaign was officially launched earlier this week at The Guoman Tower Hotel. The evening included a performance by traditional Bollywood dancers, a sit-down Indian banquet and even a mechanical elephant parading up and down in front of Tower Bridge.

The new ‘Find What You Seek’ campaign aims to highlight to consumers that they will find whatever they are looking for from a holiday in India, creating an awareness of the destinations and products available in India which in turn aims to increase international visitor figures by 12% each year until 2016.