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IATA AGM 2014 Interview: Bruce Ashby, chief executive, oneworld

Qatar Airways being the first of the big Middle East carriers to join the alliance “has been significant” explains Bruce Ashby, chief executive office of oneworld, in this interview with Phil Blizzard at the IATA AGM in Qatar.

He also talks about the growth of oneworld and how the passenger experience will be enhanced with the greater adoption of technology.