Breaking Travel News appoints Siren for UK PR appoints Siren for UK PR, the German hotel reservation system, has appointed travel and leisure specialist Siren to handle its consumer and trade PR account in the UK., which was launched in Germany in 1998, is now one of the leading European online hotel reservation services and offers more than 210,000 hotels globally.

With eight offices around the world - including Barcelona, Shanghai and Singapore - the Company has enjoyed a year on year increase in booking volume, and has aggressive growth plans for the UK market. 

The breadth of accommodation offered via includes an historic palais, a ‘Jail hotel’ and an interactive art hotel purely controlled by iPhones.

With such a diverse portfolio, the Company is confident it has much to offer both leisure and corporate travellers.
“ is a truly international brand,” said Siren’s consumer director, Victoria Savill.

“Available in 37 languages, the site attracts 4.6 million booking customers annually. 

“It’s a household name in Germany and wants to replicate that success over here.

“We’re delighted to be working with such an innovative and dynamic company and look forward to helping raise awareness of it in the UK.”