As part of its on-going Signature of Excellence program, Holland America Line continues to add enhancements and new features to its fleet of ships, including dramatic new public areas and stateroom upgrades as well as expand their industry-leading enrichment program.  From May 2009 through April 2011, 11 ships will have completed dry dock refurbishments adding several elements from the ongoing Signature of Excellence enhancements, extending the company’s efforts to its most extensive level to date.

“Signature of Excellence raised the bar in the premium cruise category and highlights Holland America Line’s outstanding brand attributes,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs.  “The enhancements have received several awards and generated rave reviews from our guests, travel seller partners and the industry alike.  We will continue to demonstrate our commitment to our fleet of mid-sized ships through our investment in this program, which engages our guests in innovative and enriching new ways.”

The unprecedented Signature of Excellence enhancements launched in 2004 emphasize Holland America Line’s dedication to all aspects of the guest experience, including spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, award-winning service; extensive enrichment programs and activities; and compelling worldwide itineraries.

The cruise experience delivered by Holland America Line and the Signature of Excellence enhancements appeal to discerning cruisers who prefer mid-sized ships, personalized service and sophisticated ambiance throughout both public areas and staterooms.  To date, Holland America Line has invested more than $525 million into Signature of Excellence.