Hilton Hotels & Resorts today announced the global launch of Hilton Huanying, a tailored experience for Chinese travelers. Hilton Huanying takes its name from the Chinese word for “welcome,” and extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. More than 40 hotels are already enrolled in the program, which debuts August 16 in San Francisco. The properties encompass many destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney. Launched by Hilton Hotels & Resorts, this program is available for all Hilton Worldwide hotels prepared to deliver the Hilton Huanying service standards.

The program is backed by the Hilton brand’s extensive field research and more than two decades of hospitality leadership in China. Chinese travelers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). Hilton Huanying continues Hilton Hotels & Resorts’ efforts to be the leading hotel choice for all travelers of Chinese origin from around the world.

“Every experience we share with our guests begins with a welcome. Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected,” said Dave Horton, global head, Hilton Hotels & Resorts. “As the world prepares to welcome the growing number of Chinese travelers, we continue to lead and give guests compelling reasons to choose Hilton.”

Huanying offers a consistent guest experience with three signature hospitality touch points designed to make stays more enjoyable and comfortable: The arrival experience, guest room amenities and Breakfast at Hilton offerings.