The majority of the new sites (85 per cent) are set to be franchisee owned and operated, with 10 per cent to be franchisee owned and company operated and 5 per cent to be in-house.

Four Fountains Spa director Sunil Rao said the company was looking to realise its ambition of “creating a health and stress-free India” by offering affordable therapies.

The company currently runs 11 spas - three in Mumbai; four in Pune; and locations in Goa, Manali, Aurangabad and Bhopal respectively.

Rao told Spa Business that the expansion plans would see Four Fountains Spa open sites across India’s top 50 cities with a “strong pipeline” already in place.

“Although the current size of the spa market in India is small, it is growing at a scorching pace of nearly 35-40 per cent per annum. This growth will be primarily driven by new customers entering the spa category due to rising stress levels in urban India,” said Rao.

“Our intention is to bring spa therapies within most people’s reach by making spa therapies affordable, being close to our consumers’ homes, by educating potential consumers about the health benefits of taking massages regularly and by making spas a less intimidating experience.”