Imagine having a ready-made list of 101 of Brazil’s most sought-after attractions, ranging from the country’s most beautiful beaches to a safari in the Pantanal.

The Brazilian Tourist Board, in partnership with Sebrae Nacional, launched the Feel Brasil project this week featuring strategic and iconic destinations across the country.

The experiences were unveiled during a press conference at WTM Latin America 2025, in São Paulo (SP).

Feel Brasil presents a curated selection of 101 experiences across 61 municipalities in all 27 Brazilian states.

Of these, 59 per cent are led by women, and over 80 per cent involve inclusive teams and a commitment to social and environmental sustainability.

The experiences reflect Brazil’s authenticity, diversity, and hospitality.

According to Embratur president, Marcelo Freixo, the program aims to increase average tourist spending and diversify tourism destinations.

“With the success of Feel Brasil, which includes destinations from all 27 states, the country gains more international competitiveness by attracting tourists looking for unique and sustainable experiences - what we call experience-based tourism, which is a global trend.

“At the same time, we’re promoting development and encouraging job and income generation for local communities,” he stated.

Representing 90 per cent of Brazil’s tourism businesses, micro and small enterprises (MSEs) are a key part of Feel Brasil, with over 70 per cent of the featured experiences offered by these entrepreneurs.

Bruno Reis, Director of International Marketing, Business and Sustainability at Embratur, explained that Feel Brasil goes beyond simply mapping experiences - it strategically positions these destinations in international markets.

“We don’t just want to map them - we want to nurture these experiences, understanding which markets they’re best suited for, through commercial intelligence,” he said.