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Düsseldorf to present itself at IMEX America 2011

Düsseldorf to present itself at IMEX America 2011

The Rhine metropolis will present its diverse offerings in Las Vegas

The convention bureau DÜSSELDORF, jointly founded by Düsseldorf Marketing & Tourismus GmbH and DüsseldorfCongress Veranstaltungsgesellschaft mbH, will participate in this year’s IMEX America. For the first time, IMEX, which originated in Frankfurt am Main, will also be held in the USA. From October 11-13, 2011 the convention bureau DÜSSELDORF will present itself in the Sands Expo Convention Center in Las Vegas, at the Germany booth 418-02.

Analagous to IMEX in Germany and strengthened by the strategic partnership with the Meeting Professionals International (MPI) association, the new trade fair will also focus on incentive trips, meetings, events and congresses. The event target primarily invited trade representatives, which is unique in the US market, making IMEX America stand out in the sea of trade fairs in the USA. In total, over 2,000 US American and international hosted buyers are expected.

By participating in international trade fairs, through its own Web site, and through other communication media, such as brochures and a LocationGuide, the convention bureau will market the city of Düsseldorf as an attractive congress destination with diverse event opportunities. The team will be available to advise event planers in selecting a congress venue, booking hotel rooms, and organizing supporting programs for congresses.