Riva Ristorante and Beach, located in Building 8, The Shoreline Palm Jumeirah, has launched offering an innovative and unique new dimension to Dubai’s beach scene by being the first standalone independent destination to provide a chilled out, stylish and relaxing atmosphere in addition to giving guests à la carte facilities.

Riva has its own stretch of private beach featuring more than 200 luxury sun loungers - all available on an à la carte basis for day hire (no access fee or membership required) - a climate controlled pool, and al fresco restaurant where visitors will benefit from all day food and beverage service.

“We believe Riva will revolutionize Dubai’s beach scene by being the first fully standalone destination offering a truly bespoke policy - an approach which mirrors leading international destinations like the Italian Riviera and the Islands of Greece,” said Markus Thesleff, Co-Founder of Whissle.

Guests can enjoy the beach with friends and family without paying the usual access cost. Instead, visitors simply pay a small fee to hire a personal sun lounger for the day and to use all the facilities, including the beach, pool, steam rooms and, of course, complimentary underground parking.

“The iconic Palm is the perfect place to escape in Dubai but has not yet been available to anyone but residents or hotel guests, which is why we have developed the RIVA concept to be as accessible as possible for those who want to come and relax, indulge and chill out - our mission is to make RIVA inclusive not exclusive. A place for Dubai residents to come and enjoy our beach,” continued Thesleff.

Whissle, a leading boutique hospitality group created and managed by the founders of multi-award winning OKKU Luxury Japanese Restaurant and Lounge, was selected by IFA Hotel Investments to operate and manage the property due to the Whissle team’s successful international track record in the industry.

RIVA, which is part of the RIVA Complex (previously known as Al Shalal Beach Club) is home to several outlets offering everything from beauty by Kalm and pampering by Dreamworks to The Palm’s favourite florist Bliss. Also coming soon is an exciting home-style fresh and natural café concept called Sophie’s, which is brand new to Dubai. It will be serving up freshly prepared healthy food with a big focus on organic and local produce as part of the new fresh food movement.