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Dubai launches event sponsorship scheme to boost entertainment sector
Venues across the emirate, including those on the Palm Jumeirah, are expected to benefit from the new scheme from the Dubai Department of Tourism & Commerce Marketing

Dubai launches event sponsorship scheme to boost entertainment sector

Officials at the Department of Tourism & Commerce Marketing in Dubai have announced the launch of a new sponsorship scheme to drive innovation across the events industry.

The scheme is designed to further empower leisure event organisers with additional incentivisation opportunities in the form of event sponsorship.

The new process will build on the growth and competitiveness of the city’s event sector, which recorded an increase of over 100,000 ticket sales and 25 additional events in first quarter of 2019 when compared to the same period last year.

Continuing to effectively showcase Dubai’s proposition as a host city for international events from around the world, the scheme will target entertainment events and will be applicable for events that are ticketed and open to the public, with an eligible leisure event permit.

With state-of-the-art venues across the city, including many on the Palm Jumeirah Dubai is well placed to compete on the global stage to host international events, as it continues to grow its reputation as a world leading leisure and entertainment destination.


The scheme will work in conjunction with the department’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency.

Helal Saeed Almarri, director general, Dubai Tourism, said: “The sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry.

“This has been further fuelled by our cross-industry public and private sector partnerships, which serve as a crucial component in helping us identify and pursue opportunities to further empower local event organisers as we set the stage to welcome audiences from around the world.”

The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from May through an online application process.

Dubai’s position as a global events destination has been enhanced with the addition of event venues across the city.

Leading leisure events industry partners commented on the evolution of Dubai’s events landscape and the introduction of the Dubai Tourism Sponsorship Scheme:

Event organisers looking to register and apply for sponsorship, providing they meet the criteria, are invited to visit the official website to begin the application process.