Black Tomato has announced the appointment of Emma de Vadder as director of PR for the company in the UK.

With 15 years of experience in travel and PR, she brings with her a wealth of experience from previous roles.

Having worked in-house for destination marketing organisations including VisitEngland and NYC & Company, along with some of the top travel PR and marketing agencies in the UK and in the USA, where she was based in New York City for nine years, de Vadder is well placed to take on this key role within the marketing team.

Prior to joining Black Tomato, she held the position as senior PR Director at London-based agency, MMGY Hills Balfour.

“We are delighted to welcome Emma to the Black Tomato family. Her experience and approach firmly align with our values and we are enormously excited to see her lead our UK PR plans in such a crucial year for the travel industry.

“A natural in creating and sharing award-winning comms, she’ll be at the forefront of sharing the Black Tomato story to audiences, travellers, and publications on this side of the Atlantic,” said Tom Marchant, co-founder of Black Tomato.

Consisting of worldly travel experts who know the globe inside-out and relish the opportunity to share their knowledge with a global, highly discerning clientele, over the years
Black Tomato has pioneered some of the most radical journeys and experiences.

“Having long admired the work of Black Tomato as true innovators and disrupters within the luxury travel industry, I’m hugely looking forward to leading the company’s PR plans in the UK,” says de Vadder.

“Since launching in 2005, Black Tomato has grown to become one of the world’s most celebrated luxury travel and lifestyle brands.”