From cruising on the Danube to sight-seeing on the Yangtze River, river cruisers have a range of spectacular destinations to choose from. With the launch of new ships, more itineraries and an even larger choice of worldwide destinations for 2011, now is time for travellers to kick back, relax, and enjoy life on the river.

Many travellers are seeking a cultural break that lets them take life more slowly and there is no better way than on a river cruise. The Passenger Shipping Association has welcomed four new river cruise members – Avalon River Cruises, AMA Waterways, APT and Shearings – demonstrating that the demand for river cruising is higher than ever.

Bill Gibbons, Director of the PSA, said: “Holidaymakers have long been attracted to the relaxed life that river cruising offers, but now our members are responding to increased demand by expanding their fleets and introducing new, exciting itineraries for winter 2010 and for next year.”

The demand for river cruising has seen the launch of new ships including AMA Waterways’162-passenger MS Amabella and new purpose-built ships from Australian Pacific Tours (APT), along with11 new itineraries from Page & Moy.

With Discover Cruises (www.discovercruises.co.uk), you can explore destinations surrounding the most popular European rivers including the Seine, Rhine, Danube and Douro. Further afield, the Nile is the perfect way to soak up the sights of Egypt whilst China’s Yangtze is top of the list for Far East cruisers.