The Ascott has opened its first Citadines Apart’hotel in Vietnam and expanded its footprint to a key tourism hub, Nha Trang.
Citadines Bayfront Nha Trang is the first international-class serviced residence in the coastal city.
It offers business and leisure travellers a prime location with easy access to the Van Phong Economic Zone and local attractions, coupled with a picturesque view of the ocean and a pristine beach steps from the property.
Lew Yen Ping, Ascott country general manager, Vietnam, said: “Vietnam is Ascott’s largest market in Southeast Asia with close to 5,000 units in 23 properties.
Citadines Apart’hotel is our fastest growing brand globally that has won numerous accolades internationally.
“Our first Citadines Apart’hotel in Vietnam will cater to the increasing number of independent travellers looking for the flexibility to customise their experience by choosing the services they require.
“There is strong potential for Citadines in Nha Trang, a vibrant city where tourism is a key economic driver. Citadines will enable us to reach another segment of customers in Vietnam, where we have built a strong presence over the last 20 years with our established Somerset brand that appeals to guests travelling with children.”
Lew added: “Vietnam is a key growth market for Ascott and we are on track to achieve our target of 7,000 units by 2020. Demand for serviced residences remains strong as more multinational companies set up offices in the country with increasing foreign direct investment and visitors.
“Ascott is the largest international serviced residence owner-operator in Vietnam, and of our 23 properties, 13 are slated to open over the next four years. Somerset West Point Hanoi will soon start operations and Citadines Blue Cove Danang, our biggest property globally with 550 units, is slated to open this year.”
Citadines Bayfront Nha Trang is located in the bustling Tran Phu Street where tourists will be spoilt for choice with the wide array of quaint shops, local eateries and nightlife activities.
Guests who love the tranquillity of nature may take a day trip out to bask on the pristine beach along Nha Trang Bay, soak in mineral springs at Thap Ba or visit the historical Po Nagar Cham Towers and Nha Trang National Oceanographic Museum.
The serviced residence is a 40-minute drive from Cam Ranh International Airport, and about a 50-minute drive from the Van Phong Economic Zone, key industrial parks and sea ports.
Ascott continues to see significant opportunities to expand in Vietnam.
The country attracted US$19 billion in foreign direct investment in the first half of 2017, up 55 per cent against the same period last year.
More than ten million international visitors arrived in Vietnam in 2016, a 26 per cent increase from 2015, and the Vietnam National Administration of Tourism projected 20 million visitors by 2020.