Circos Brand Karma has launched Blackbook reports, offering on-demand analyses of the online reputation of key destinations and individual hotels around the world.

Available in two editions, Blackbook reports are generated entirely from public online content. 

Said Mario Jobbe, chief operating officer of Circos Brand Karma, said: “We have learned that different stakeholders need different insights to compete analytically.

“The Blackbook reports are designed to get the right information to the right person in a meaningful way.”

The Market Blackbook analyses the top 20 hotels within a given destination and ranks them according to their social media presence, share of voice and overall satisfaction in online reviews, in addition to a detailed analysis of the overall market.

Currently available for Bangkok, Shanghai and Singapore, reports of other cities will be released in the coming weeks.

The Hotel Blackbook profiles an individual hotel based on key performance indicators of its online reputation.

Each report contains a detailed scorecard summarising reviews, social network postings, photos and videos by month, product, service and emotional trends, and monthly performance versus the market.