Victoria Porter, Regional Vice President of Global Sales for Choice Hotels said, “As a company we are constantly looking for new ways and new partnerships to drive more guests to the doors of our hotels and this relationship with HelmsBriscoe gives us the opportunity to expand our reach to more business and group travelers.”
“The strength of Choice Hotels 10 distinctive brands and the Ascend Collection membership program makes our two companies a great complement to each other. Choice Hotels offers us the opportunity to work in smaller to mid-size meetings as well as have more rooms in key markets across the country, making this a successful alliance for years to come,” said HelmsBriscoe Executive Vice President, Peter Shelly.
HelmsBriscoe and their services are an ideal fit for Choice Hotels since more than 60% of their franchised properties offer meeting space. As a result, each of the 10 distinct brands and the Ascend Collection membership program of Choice Hotels will now have enhanced business meeting services and opportunities. The Choice Hotels Global Sales team will undertake the task of implementing HelmsBriscoe’s services to appropriate franchised hotels in an effort to enhance guest services.

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