Hilton is set to introduce its upscale lifestyle brand, Canopy by Hilton, to Italy with the arrival of a new hotel in Venice in 2021.
The news follows a management agreement between Hilton and Marseglia Group, owners of Hilton Venice Molino Stucky.
Canopy by Hilton Venice City Centre will join more than 30 Hilton hotels trading or under development across Italy when it opens.
The hotel will be incorporated within the redevelopment of the existing buildings of the Venetian Botanical Gardens which date back to the nineteenth century.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “Hilton has enjoyed a presence in Venice for more than a decade with Hilton Molino Stucky.
“During that time, we have been focused on delivering exceptional guest experiences, creating meaningful employment and making a sustainable contribution to the local economy - a legacy that is set to continue with the arrival of Canopy by Hilton.
“The new hotel will contribute to the ongoing urban regeneration of the local neighbourhood of Cannaregio, and create a vibrant meeting place for guests and local residents alike.”
Canopy by Hilton hotels are thoughtfully curated to appeal to travellers seeking a locally inspired experience, with unique interiors that are influenced by the culture and history of the neighbourhood.
Guests are welcomed by friendly Enthusiasts with expert local knowledge and recommendations, and are invited to immerse themselves with local food and drink tastings and use of the complimentary Canopy by Hilton bicycles to explore the city.
Leonardo Marseglia, president of Marseglia Group, said: “This is an important project for the relaunch of the historical city centre of Venice, revitalising a part of the city currently in a state of neglect and degradation, and unlocking a new and vibrant neighbourhood where local residents and visitors can enjoy the best of Venetian hospitality in the new Botanical Gardens.
“We are proud to be continuing our partnership with Hilton on this spectacular new project.”