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Hilton Selects NetNames for Online Brand Protection

today announces that it has been selected by Hilton Group plc to manage their entire portfolio of domain names and help protect the company`s brands online. 

As well as Hilton International
, which owns the rights to the Hilton brand outside the USA, the deal also involves the management of domain names for Ladbrokes Worldwide, a leading UK betting and gaming organisation, and LivingWell one of the largest health club operators in the UK.

By consolidating their domain portfolio of more than 500 names with Platinum Service, the Hilton Group will take advantage of NetNames unique online Portfolio Manager solution to monitor all of the group`s domain names for complete visibility and control.  Within the portfolio, the Hilton Group can set up different sections for the various companies under the group.

“After reviewing our domain name strategy and looking at available options, we have decided to consolidate the group`s entire portfolio with NetNames,” said Geoffrey Chester, Hilton`s Solicitor and General Counsel.  “We found it to be the best solution available for corporate domain name management to ensure that our important online names are managed and protected.” 

Rodger Armstrong, Director of Sales and Marketing at NetNames, commented: “Platinum Service has been specifically designed to meet the needs of corporate clients such as the Hilton Group.  It gives companies peace of mind through the certainty of renewal and provides the flexibility needed to manage domain names on an ongoing basis.”


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