leisureplanet.com, a leading international leisure travel e-commerce company, today announced agreements with event website whatsonwhen.com, and golf content and services provider GolfServ Online Inc. With these agreements, leisureplanet.com seeks to serve the many travellers who enjoy organising their holidays around major events or their favourite activities.

The partnership with whatsonwhen.com starts leisureplanet.com’s creation of an events travel service by providing guides to global events and festivals. The partnership with GolfServ begins the building of a complete golf travel service. whatsonwhen.com and GolfServ’s content will be private-labelled under the leisureplanet.com brand and initially distributed across its English-language sites in Australia, Canada, Ireland, Israel, South Africa, the UK and the US.

whatsonwhen.com’s events content will be integrated into leisureplanet.com’s sites in the following ways: as events listings that will inspire customers to travel to destinations; leisureplanet.com’s reservation service will prompt customers to include events relevant to their travel itineraries; leisureplanet.com’s online travel guides will better inform customers about events around the world.

Pierre Kleinhans, leisureplanet.com’s Chief Executive Officer, said, “In collaboration with whatsonwhen.com, leisureplanet.com aims to provide leisure travellers with a broad range of global events information, adding value and inspiration to the consumer’s browsing, booking, and travelling experience.”

Emily Spencer, founder of whatsonwhen.com, said: “We are delighted to be working with leisureplanet.com. This deal will enable us to immediately promote our proposition to an international audience. We think that leisureplanet.com’s customers will greatly enjoy the addition of our events experience to leisureplanet.com’s content.”

leisureplanet.com is committed to providing travel experiences tailored to the traveller’s needs and interests. Whether based on activity, event, destination, or otherwise, leisureplanet.com is building a platform that enables travellers to organise and book itineraries integrating the components of a successful holiday.

As part of this commitment, leisureplanet.com has partnered with Golfserv Online Inc. to license its golfing content and services. In addition, Golfserv will integrate leisureplanet.com’s travel guides into the travel section of its site.

Through GolfServ, leisureplanet.com users will be able to track their handicap and playing performance, schedule tee times online, find detailed course information, obtain private lessons from the world’s leading golf authorities, and more.

“This relationship is truly a win-win for both leisureplanet.com and GolfServ,” said Kathryn Savarese, president of GolfServ. “leisureplanet.com will better attract and retain golfers, while their users improve all facets of their golf game. In addition, our users will have access to a comprehensive suite of travel information that will enable them to research and plan amazing golf vacations. “

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