Rebecca Wyatt has been promoted to vice president - brand integration for Hilton Hotels Corporation (NYSE:HLT).

She reports to Bala Subramanian, senior vice president - customer and brand strategies.

In her new position, Wyatt will be responsible for the implementation of the company`s cross-brand initiatives such as Hilton HHonors, HilStar migration, E-Commerce Strategy Integration, and Customer Relationship Management.

A 23-year hospitality veteran, Wyatt began her career in the industry with the Memphis Convention Center. In 1980 she joined the Peabody Hotel as convention services manager, moving into sales and national sales over the next five years. After serving as national sales manager for Swissotel`s regional sales office in Chicago, Wyatt moved back to Memphis in 1988 to head the Hampton Inn Field Marketing Team under Promus Hotel Corporation.

Over the last 12 years, Wyatt has worked closely with the marketing, sales and e-commerce areas for the former Promus brands, including Embassy Suites, Doubletree, Hampton, and Homewood Suites. She most recently served as senior director of Central Marketing Services, playing a significant role in the integration of cross-brand initiatives between Promus and Hilton brands after the merger.

A native of Clarksville, Tenn., Wyatt attended the University of Memphis and is a member of the board of directors for the Hospitality Federal Credit Union.

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