RCI, the world`s foremost provider of innovative products and services to the vacation ownership industry, announced today a new alliance with The San Francisco Exchange Company (SFX) to launch a new points-based exchange product for SFX members.

A specialized exchange company that operates on a direct-to-consumer model, SFX targets high-end preferred quality resort owners in high demand locations and seasons. Through this agreement, SFX will launch its new “SFX Platinum Preferred Powered by RCI Points” membership program, utilizing the technology platform and back-office infrastructure of RCI Points.

“SFX is an emerging brand within the vacation ownership industry, and RCI is a proven leader in developing, growing and supporting strong brands, both our own as well as those of our affiliates, strategic partners and business clients,” said Ken May, president and CEO, RCI. “We`re delighted to support the offering of RCI Points exchange to SFX`s members as an enhancement to their brand.”

The SFX Platinum Preferred Powered by RCI Points will be marketed directly to consumers. SFX Platinum Preferred Powered by RCI Points will enable its members to realize the fullest value from their timeshare ownership, offering the greatest range of choices and options of any exchange system in the world, including the ability to use points for accommodations, airfare, rental cars, cruises, golf outings, hotel stays and European country cottages. “SFX is extremely excited about our alliance with RCI and the excellent exchange opportunities it will offer our members,” said Mel Grant, president and CEO, SFX. “We have always been a believer in a points-based system and are pleased to now be able to expand our offerings to a global range of resorts and travel products with the help of RCI.”

Current President & CEO Mel Grant founded SFX in 1992. SFX is a specialized provider of preferred quality resort exchange services, currently providing services in the USA, Canada, Mexico, Caribbean and Europe. As an independent vacation exchange service provider, SFX will be expanding their services portfolio by adding SFX Platinum Preferred Powered by RCI Points membership to their existing platform of conventional weekly exchanges. This membership will contain several high quality benefits, one of which will include qualified members the ability to enjoy the great flexibility and value of a point`s program powered by RCI Points. In addition to key resort affiliations, SFX has primarily marketed directly to the consumer, allowing them the ability to enhance their exchange needs by exercising their prerogative of choice of service provider.

RCI is a global provider of leisure travel services to businesses and consumers, with market leadership positions in vacation property exchange, rental and resort management. As a growth partner to its business clients, RCI leverages core competencies in networks, technology, brand and product development and world-class customer service to deliver superior vacation experiences for travelers anywhere in the world.

RCI`s core business is the RCI Community, an exchange network of 3 million timeshare owners around the world who enjoy dream vacation experiences through RCI`s traditional week-for-week and points-based exchange networks. RCI provides consumers the world`s largest and most diverse selection of holiday rental properties through the RCI Holiday Network, and operates rental programs on behalf of resorts, property management companies and vacation property owners around the world. Additionally, RCI Resort Management is the vacation ownership industry`s largest property management company, providing branded holiday experiences to consumers on behalf of nearly 280 resorts and associations worldwide. RCI also offers property owners at private residence clubs access to a portfolio of fine leisure assets through The Abercrombie & Kent Registry, bringing flexibility and added value to the luxury segment of the vacation ownership industry. RCI is a subsidiary of Cendant Corporation (NYSE: CD), a global provider of services primarily in travel and real estate.

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