PHOENIX å—Best Western, The Worldå‘s Largest Hotel Chainå?, announces a special summer incentive for Group Leaders. The $50/50 Summer Incentive encourages Group Leaders to book more Best Western room nights. Group Leaders can earn a $50 American Express gift certificate for qualified bookings totaling 50 or more group room nights from June 1 through August 31, 2002.

To qualify, Group Leaders must book and confirm their group reservations through Best Western’s Group Sales department at 800-528-1231 or through the new Groups Online? website. The promotion code ‘50/50’ must always be used and the booking and stay must both occur during the June 1 - August 31, 2002 time period with the hotel stay completed by the 31st of August, 2002. The Group bookings must be new business (not previously booked). Group Leaders can earn limitless American Express gift certificates during this time period provided all conditions are met.

“The summer months provide an excellent opportunity to increase group bookings,” said Chris Cope, Managing Director of Best Western Worldwide Sales. “We developed this incentive to remind our Group Leaders that Best Western hotels want and appreciate their business and provide great value with competitive rates,” Cope added.

Best Western’s Group Sales department in Phoenix, Ariz., will track the Group Leader ‘50/50’ qualified bookings and issue the $50 American Express gift certificates to the Group Leader on a monthly basis.

Best Western International is the world’s largest hotel chain and has more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. 
 

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