British Airways today launched a special Spring fare giving Dallas
travelers a chance to fly round-trip between Dallas and London-Gatwick at
significant savings. Travelers can fly on Club World (business class) for
$2,330 round-trip—a seventy percent savings off the current,
unrestricted fare, or World Traveller Plus (premier economy) for $630
round-trip, also a seventy percent savings off the current, unrestricted
fare.

Travelers will have the chance to book the special Spring fare for 12
days, from January 21 through midnight EDT February 2, 2004 for travel
commencing from January 21 through May 31, 2004.

“At this time of the year immediately after the Christmas booking period,
bookings are traditionally lower—so this is a fantastic opportunity for
Dallas travellers to visit Europe at a significant cost savings,” said
David Noyes, Executive Vice President Sales & Marketing, British Airways
North America. “Additionally, we wanted to give the Dallas market the
perfect excuse to try British Airways` new cabin offerings and fly to
London in comfort and style.”
“It is highly unusual to be able to book for Spring travel so far in
advance but we wanted to give our Dallas passengers as much time and as
many options as possible. Both the Club World flat beds and World
Traveller Plus fourth cabin have proven to be very popular with our
business class customers and we have seen market share increases in those
markets where the new products are in place,” Noyes said.

Last November 19, British Airways launched its revolutionary Club World
flat beds on the Dallas Ft. Worth to London route, bringing the world`s
largest bedroom to Dallas Ft. Worth International Airport. Dallas also
received the airline`s new class of travel for economy passengers called
World Traveller Plus, which is tailored to the needs of long-haul
customers who want to travel in comfort at an affordable premium.

British Airways new business strategy is to match capacity to market
demand with business and premium economy travelers which are now becoming
one of the fastest growing segments. A 777 aircraft operates on the Dallas
route with a configuration of 14 seats in First Class, 48 seats in Club
World, 40 seats in World Traveller Plus and 122 seats in World Traveller.

British Airways was the first airline to offer a seat that converts to a
completely flat bed for business class travelers. The product has won a
host of accolades from both the design and travel industry, including the
prestigious Grand Prix at the International Design Effectiveness Awards
and the Marketing Society`s Award for Innovation. More importantly, Club
World has won the endorsement of customers, generating loyalty and driving
improved customer satisfaction.
World Traveller Plus features a dedicated cabin and wider seats built by
German-based racing car seat designer, Recaro. The seats provide more
legroom, a fully adjustable headrest, footrest and lumbar support.
Passengers can choose to work or relax with in-seat power and telephones
and seatback entertainment.

All travel for tickets purchased at with the Special Fare must be
completed by May 31, 2004. Tickets cannot be combined with any other
offers. Additional restrictions apply. Fares are subject to availability
and government approval and do not include government fees and taxes of
approximately $127 for Club World and $90 for World Traveller Plus and a
$2.50 September 11 security fee.

Further information about British Airways` flight schedules or more
detailed fares information is available from local travel agents or by
visiting British Airways website, http://www.britishairways.com/. In North
America, the British Airways new Club World flat beds and World Traveller
Plus are currently available on 90 percent of flights to and from London.

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