ATLANTA, May 12, 2003—Delta Air Lines (NYSE: DAL) has unveiled a new advertising campaign promoting the unmatched flight schedule it offers customers from its Atlanta hub. ÊAn evolution of the campaign unveiled last November to address a top customer demand—flight frequency—the new effort by Leo Burnett USA will include television, radio, print and outdoor advertising.
The latest television and radio spots feature the line “Home. You`ll Get Used to It.” The campaign highlights the fact that Delta offers more flights to and from Atlanta than any other airline, allowing business travelers to return from their trips and spend more time at home.
“These new ads remind our Atlanta business customers that Delta can fly them where they want to go, when they want to go,” said Vicki Escarra, executive vice president and chief marketing officer for Delta. “Delta’s extensive route network and frequent daily service will bring them back home to Atlanta to spend more quality time with friends and family.”
Three new TV spots, which broke May 10, feature humorous vignettes of frequent business travelers “re-adjusting” to life in their own homes. Radio spots reflect the nostalgia for all the things associated with coming home. Print ads will run in The Atlanta Journal-Constitution, Atlanta Business Chronicle and The Wall Street Journal. The campaign will run through the end of the summer.
Delta and Delta Connection offer customers 904 daily flights from Atlanta, the largest airline hub in the world. The carrier gives customers the most flights to key business destinations from Atlanta including New York, Washington, Boston, Dallas and Los Angeles.
About Delta Air Lines:
Delta Air Lines, the world’s second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 5,386 flights each day to 435 destinations in 78 countries on Delta, Song, Delta Express, Delta Shuttle, Delta Connection and Delta’s worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please go to delta.com.
About Leo Burnett USA:
Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc. (www.leoburnett.com), a global network of over 200 operating units across 84 markets, including 97 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and brand consulting. With worldwide billings of $9.9 billion in 2001, Leo Burnett currently handles many of the world`s most valuable brands including McDonald`s, Walt Disney, Marlboro, Kellogg and Nintendo.