Julie-Anne Burrowes has been appointed to the newly created position of Director Of Cruise at the Barbados Tourism Authority (BTA).
A former Public Relations Manager for the Miami-based Florida-Caribbean Cruise Association (FCCA), Burrowes took up her appointment this month and brings some critical experience to the post. With the FCCA, a key industry umbrella organisation which represents 13 cruise lines that account for 90 per cent of the ships operating in the Caribbean, Burrowes interfaced with cruise executives, government officials and regional tourism agencies.
In her new position, Burrowes will be responsible for developing and implementing initiatives to assist Barbados in maximising opportunities in the cruise industry and to enhance its reputation as a leading cruise destination. “The cruise sector is a vital component of our overall tourism product and the market is more challenging than ever. “We must fully equip ourselves to meet these challenges and this will involve developing creative marketing initiatives and strong private and public sector partnerships,” said Burrowes.
Part of the Director of Cruise Tourism`s mandate will also be to position Barbados
as a world-class destination and work with local cruise-tourism partners - such as the Ministry of Tourism, the Barbados Port Authority, the Bridgetown Cruise terminal and local agents and attractions - to maximise benefits from the sector.