Car rental company Hertz is marking its 90th anniversary this year, with a 12-month celebration of special promotions and activities throughout Europe.

The company has started with the first ever 9am to 9pm `online sale’ at www.hertz.co.uk offering 90 cars at only #9/9 a week, across Europe - a discount of 90%. The sale will be repeated on January 31st and February 7th. Further exciting promotions, special offers and events will be introduced throughout the year.
Lesley Lindberg, Marketing Director, Hertz Europe, said, “While Hertz and the industry have greatly evolved since 1918, our company focus has always remained the same - to provide customers with a service that stands apart from the rest. It is this customer promise that has helped us create, develop and lead the industry for the last 90 years. We are thrilled to celebrate this monumental birthday with all our customers, staff and partners.”
A special commemorative logo is being revealed to mark the anniversary. This hallmark captures the heritage and design of the company’s original Drive-u-rself logo, which predated the iconic Hertz logo now in use around the world.
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