CallBlue GSM is showcasing its global roaming solution products - products that
greatly reduce call costs for international travellers - at GITEX 2007 that
takes place 8 -12 September at the Dubai World Trade Centre.

CallBlue GSM products provide instant access to some of the lowest call
costs in over 110 countries and offer a UK mobile number, free global
voicemail, caller-ID, call waiting, call forwarding, and a support desk that
can be accessed and spoken to for free from around the world.

CallBlue GSM is currently offering a special Starter Kit for roaming that
includes a free SIM card when customers purchase £20 worth of calling time
credit. The offer is available at GITEX and on the CallBlue GSM website
(www.callblue.com). This offer, as an example, would give visitors to Dubai
the equivalent of 60 minutes of outbound calls from the Middle East to
anywhere in Europe, while the equivalent calls on one of the other major UK
networks would cost between £60 and £100.

Stephen Crawford, Non-Executive Director of CallBlue GSM and a former
executive of Virgin Mobile says: “The Gulf has an extremely important and
rapidly expanding telecoms market.  Visiting business executives and
tourists, as well as the sizeable resident ex-pat communities, are
constantly looking for quality, value-for-money solutions to help reduce
their international phone bills. CallBlue offers the savings and quality
they are looking for, and not just in the Middle East but throughout the
world.”

“GITEX has long had a reputation for showcasing the best in technology and
innovation, with a strong focus on the telecommunications sector,” adds Jay
Shah, CEO and Co-Founder of CallBlue GSM. “We are delighted to have the
opportunity to explain to visitors at GITEX how CallBlue products can
dramatically cut telecommunications costs for global travellers.”
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