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NOBU opens at InterConti Hong Kong

NOBU InterContinental Hong Kong has opened its doors, making an exciting new addition to the hotel’s renowned restaurants.  NOBU is the world’s most acclaimed Japanese restaurant—known for its innovative new-style Japanese cuisine.

Nobuyuki Matsuhisa - known to the world simply as “Nobu” - is the internationally acclaimed and highly influential chef proprietor of NOBU, Matsuhisa and Ubon restaurants located around the world—from Beverly Hills to New York City, London to Tokyo, Aspen to Milan, Las Vegas to Miami Beach.

With the opening of NOBU InterContinental Hong Kong, Nobu Matsuhisa now has 17 restaurants in 13 cities around the world.  NOBU InterContinental Hong Kong is the 6th NOBU to open internationally and the first in Asia outside of Japan.

Nobu’s original restaurant, Matsuhisa in Beverly Hills, California was an instant success since its 1987 opening and became a magnet for food lovers and celebrities alike.  It was here that Nobu’s longtime friendship and business relationship with Robert De Niro began.  It was at
De Niro’s urging that they opened NOBU in New York City in 1994.  Like Matsuhisa, NOBU was a hit; and the success story and business partnership has continued with the opening of NOBU restaurants internationally.

As per Jean-Jacques Reibel, “From its superb Japanese cuisine to its high profile clientele, NOBU InterContinental Hong Kong is a welcome addition to the Hong Kong and Asian dining scene.  Having a chef of Nobu’s caliber open a restaurant at our hotel further enhances not only InterContinental Hong Kong’s reputation for innovative food & beverage concepts, but also Hong Kong’s position as one of the greatest culinary cities in the world.”


Commenting on the opening of his newest restaurant, Nobu Matsuhisa says, “Hong Kong is extremely cosmopolitan, fashionable and international. Hong Kong people are very sophisticated and have the taste and appetite for high quality food at world-class restaurants.  In addition, many of our regular clients who travel internationally are dining at NOBU restaurants around the world, so we now look forward to greeting our friends from abroad here in Hong Kong.  Opening in Hong Kong now means I have found the right partner at the right time. I have selected InterContinental Hong Kong as my partner and address in Hong Kong because it has the best view, location and reputation.”