ME by Meliá is launching ME Cancun, the first resort location for this new brand.
  Formerly known as the Meliá  Turquesa,  this expansive property has
  undergone   an   extensive   transformation,  offering   guests   an
  experience-based “personality hotel”  that is characterized by passion
  for service,  contemporary design,  international fusion cuisine, and
  world music.

  By fusing innovative design with the local color of this vacation
  paradise,  ME Cancun will dazzle with spaces that are spacious,
  innovative,  light-filled and at one with the natural surroundings.
  Located on an island between the Nichupté Lagoon to the west and the
  Caribbean to the east,  ME Cancun rises up in the shape of a pyramid,
  reminiscent of the Mayan ruins found throughout the region.

  “As the first property in the Americas under our new brand ME by Meliá,
  ME Cancun is a hugely exciting addition to our existing portfolio of
  hotels in this region and we are now in a position to target a very
  distinctive audience, which compliments our global brand strategy,” says
  Sebastián Escarrer,  Vice President and CEO for Sol Meliá Hotels &
  Resorts.  “This expansion further demonstrates Sol Melia’s ongoing
  confidence in Mexico and fuels our desire to continue investing in this
  country.”

  ME Cancun is a hotel built purely for pleasure…with every comfort
  supported by the latest technology, and an Experience Manager who will
  ensure that all guests experience a personalized culture within this
  lively retreat - a place that resonates with their passion for life.

  “We are thrilled to be launching our first resort property in Cancun,”
  says Guy Hensley,  Senior Vice President of Operations of ME by Meliá.
  “Like all ME properties, this hotel will deliver cutting-edge design,
  high-octane nightlife and personalized service -  it’s also a very
  exciting time to be opening a hotel of this caliber against the backdrop
  of one of the world’s most beautiful destinations.”

  Each of the 448 guest rooms, including 32 Loft Suites, 4 Level Suites,
  and 4 Passion Suites offer stunning ocean and sunset lagoon views. All
  of the rooms have been artfully refurbished by world renowned architect
  Alvaro Sans in collaboration with architectural firm Interarq, designer
  Rebecca Perez,  and celebrated Mexican artist, Yuri Zatarain. Together
  they recreated each of the guest rooms in warm, rich colors with
  meticulous attention to detail and custom-made wood and stone furniture
  by Zatarain has been etched by hand, using shells and other elements to
  create a sea-life scene. Each piece of furniture is a one-of-a-kind work
  of art and carries a certificate of authenticity.

  Standard   features   in   each   room include;  high speed internet,
  state-of-the-art DVD player with a 32-inch interactive plasma TV,
  surround-sound speakers, an extensive DVD library through an “Everything
  is Possible”  service,  an in-room laptop safe,  iPod adaptors and
  connectivity docking stations -  guests who arrive without iPods may
  request a pre-set iPod with over 900 songs to use throughout their stay.
  Additionally,  beds boast 300-thread count linen and a down pillow top
  mattress and rooms feature organic, all natural products by AVEDA, which
  can be enjoyed with luxurious rainfall showerheads. Guests will also
  receive a complimentary daily newspaper and access to the fitness center
  throughout their stay.

  “The Level”,  an exclusive retreat for visiting VIPs, offers 52 deluxe
  accommodations and 4 suites with the standard amenities, as well as
  private Jacuzzi,  a selection of aromatherapy amenities, complimentary
  cocktails and petit dejeuner, and WiFi access at no charge. In addition,
  guests are whisked through a private VIP check-in and once settled, can
  enjoy “The Living Room” an intimate lounge where anything goes.

  While distinctive artwork by Yuri Zatarain brings ME Cancun’s rooms to
  life,  artist Marie France Porta’s work adorns the public spaces
  throughout   the   resort.  The Mexico-based artist has created a
  provocative sculpture of black mermaids made of resin and alabaster dust
  for the hotel’s lobby - a similar installation of 30 pieces creates a
  chorus of mermaids that peer out over the Nichupté lagoon and sing at
  sunset.

  ME Cancun will offer electric nightlife options—perfect for a resort
  destination known as much for its late nights as for its glittering,
  sun-filled days.  Internationally renowned nightlife operator, Rande
  Gerber,  along with his brother Scott, will partner with Maxim magazine
  to open the first Maxim Beach at the resort’s pool and beach areas,
  where guests can find their groove to the beat of world-renowned DJ’s
  and lounge on Balinese-style day beds.

  Other hot spots created by the Gerbers for ME Cancun include Rose Bar,
  the ultimate lobby lounge complete with an outdoor terrace, and the
  Infinity Bar -  located at the adults-only swimming pool.  An eLounge
  also exists as an extension of the hotel’s eSpace and will serve
  light-bites as well as an array of delectable drinks.

  Guests will also be able to experience exceptional dining selections
  from a variety of cuisines. Salt, the Mediterranean restaurant, stays
  faithful to the original flavors that exemplify the customary cuisine.
  Chef Matias Martinez also changes traditional and rustic presentations
  to more personalized ones, by juxtaposing flavors in order to surprise
  and excite guests.

  Silk,  an Asian Bistro,  will delight those with a taste for fusion
  cuisine,  while renowned Mexico-city born Chef Richard Sandoval, who has
  already opened restaurants in cities such as Las Vegas, New York and
  Dubai,  has developed a bold menu for the poolside restaurant.  Also
  created by the Gerbers, this modern Mexican restaurant is located in a
  Palapa (an outdoor,  thatched roof structure),  and will serve local
  cuisine with a modern twist.

  Guests can relax their minds and challenge their bodies through a
  variety of transformational exercises and spa treatments at the 11,000
  sq.  ft. Yhi Spa, Sol Meliá‘s signature destination retreat. Named after
  the “Goddess of Light,” the spa is infused with the energy of YHI and
  dedicated to purifying the body, composing the mind and elevating the
  soul.  It is a philosophy of life based on the five senses, thus
  providing the tools for guests to tap into their inner beings by
  entering a reflective state of mind.

  The Spa offers a number of massage and treatment options, including hot
  stone massages, body wraps, exfoliations and facials. All spa treatments
  are culled from local, natural products inspired by the ancient Mayans
  and Aztecs, from fresh avocado and corn to eucalyptus, and are specially
  prepared on the premises. Yhi’s Spa Studio features personal trainers
  and specialized classes, such as yoga, stretching and meditation, while
  the fitness center has been completely renovated and features the latest
  cardiovascular equipment from world- renowned Life Fitness, as well as
  X-Biking, a mountain biking experience.

  The hydro-therapy zone is a unique area of the Spa that includes a
  variety of water-based treatments,  including full-body hydro-massage
  pools targeting different areas of the body, thermo-heated and scented
  rain showers,  and,  of course,  the more standard option of steam and
  sauna.

  Outside the private Yhi Spa pool lies the hotel’s swimming oasis where
  guests may soak up the hot Cancun sun at any of the three outdoor pools.
  Options include one of the largest infinity pools in Mexico, an
  adults-only pool and the main hotel pool complete with an outdoor water
  ritual, with pressurized circuits for tired, aching muscles.

  This natural playground also provides an option for business gatherings
  with The Studio, comprised of five state-of-the-art meeting facilities
  and banquet halls with 11,000 sq. ft. of space, accommodating up to 450
  guests.  Complimentary   wireless   Internet   access,  new high-tech
  capabilities and a business center are some of the options available to
  corporate and incentive travelers.  Groups may also take advantage of
  open air terraces and arrange for events to be catered by the signature
  restaurants at ME Cancun.

  Set in a magnificent location, ME Cancun is within easy walking distance
  of shopping malls and entertainment venues and is 20 minutes from the
  airport,  20 minutes from downtown and mere minutes from the best golf
  courses, world-class shopping, dining and dynamic nightlife.
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