The Hilton Family of Hotels in Boston has announced the grand opening of the area’s Regional Sales Center. The first Hilton sales center of its kind, the new RSC creates exceptional value for customers by offering fast response, excellent choice of product and ease of doing business to increase the company’s Boston market share for its hotels and owners. It also serves as a model for future RSCs nationwide.

Consolidating sales operations of seven area Hilton and Doubletree hotels, the RSC will provide streamlined “one-stop shopping” to its customers, making it easier, faster, and more profitable than ever to do business with The Hilton Family of Hotels in Boston. Participating hotels include Hilton Boston Logan Airport, Hilton Boston Back Bay, Doubletree Guest Suites Boston, Doubletree Hotel Boston-Downtown, Doubletree Club Boston-Bayside, and Doubletree Guest Suites Boston-Waltham, as well as the Hotel@MIT.

“I am thrilled to be involved with this exciting new initiative,” says Cara Spalla, recently appointed RSC Managing Director. “The Regional Sales Center will capitalize on the strength of our sales team and excellent hotel product, keeping our hotels the first choice in the greater Boston market.”

Ms. Spalla, who most recently served as General Manager at Hotel@MIT, is joined by Julie Brandon, Director of Sales Operations. Ms. Brandon formerly served as Area Director of Sales at Hilton Boston Logan Airport and Hilton Boston-Back Bay hotels.

In addition, Ed Asvarakash, Adam Myers, and Marie DePaolo, all who previously held Director of Sales positions at Doubletree properties in the region, have assumed the new posts Director of Account Management, Director, Event Sales Center, and Training Manager, respectively.

“The Boston market is ideal for this pilot initiative. We have outstanding hotels, extremely talented senior sales team members, and strong existing synergy from which to build upon,” says David Keys, Regional Director of Sales & Marketing, Northeast. “This foundation will lead to improved customer satisfaction, increased revenues and team member growth for our company.”
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