When the Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA) team up Dec. 7-8, 2006 in Miami at the Downtown Hyatt Regency Hotel for the 2nd Annual Caribbean Sales & Marketing Strategy Conference, they will welcome a “who’s who” of companies and organizations that do business in the Caribbean.

Registrants run the gamut, from CEOs, Presidents, Senior Vice Presidents of Sales & Marketing, Information Technology Officers and General Managers, to Regional Directors, Sales Managers and Marketing Coordinators.

A sampling of companies attending are: Tourist Boards including Anguilla, Curacao, Grenada, Jamaica and the Caribbean Tourism Organization (CTO); Hotel & Tourism Associations including Aruba, Turks & Caicos and the U.S. Virgin Islands; as well as hotels/hotel companies such as Best Western International, Bolongo Bay Beach Resort, Cendyn, Driftwood Hospitality Management, Hilton Caribbean, Holiday Inn SunSpree Resorts Aruba & Jamaica, Manchebo Beach Resort & Spa, Sunterra Resorts and SuperClubs Hedonism III.

The two-day dynamic agenda, including powerful keynotes by Chip Conley, Vincent Vanderpool-Wallace and Peter Yesawich, will delve into a wide range of sales and marketing topics and tools, while addressing the differences and nuances for both hoteliers and tourism officials doing business in the Caribbean region.

“From dynamic speakers to a line-up of educational tracks that are relevant, timely and information-rich, it is a must-attend for any sales and marketing professional in travel and hospitality seeking to greatly expand their knowledge base,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“An interesting feature of this conference is the creative energy that will result from the interaction between sales and marketing professionals at the top of their game and colleagues new to the hotel and tourism industry or new in a position that requires these competencies,” adds Alec Sanguinetti, CHA director general and CEO.
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