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Virgin expands HotelREZ offering

HotelREZ 4 and 5 star hotels in the UK will now be offered as part of Virgin Experience Days’ gift service and will form an integral part of its on-line gift centre. As a brand increasingly associated with quality, professionalism and high service levels, international hotel representation company HotelREZ will feature properties within the Virgin Classic and Deluxe Short Break categories.

Commenting on Virgin’s decision to offer HotelREZ property breaks, Mark Lewis, Managing Director of HotelREZ said, ‘This partnership is very exciting for us at HotelREZ particularly as Virgin is a brand synonymous with innovation, quality and reliability - we’re absolutely delighted to be associated with the company.’

Mark goes on to explain, ‘Ensuring that our clients continue to gain maximum exposure to key audiences through the right channels is vital to the future development of HotelREZ, and we’re certain that our new partnership with Virgin will result in increased business for our Hotel members. It also emphasises the importance of the HotelREZ brand and exemplifies that moving to our own Chain Code, HO, has already had an impact on our business development.’

Virgin Experience Days offer a wide variety of gifts from Flying Lessons, Deluxe Makeovers and Quad Biking to Name a Star, Poker Lessons and Pamper Days. HotelREZ 4 and 5 star properties will be offering two types of break: The Classic and Deluxe Short Break which will both include a one or two night package in a twin or double room (room upgrade where possible) including breakfast, a complimentary bottle of house wine, a fruit basket and unlimited use of leisure facilities where available.

Speaking about the new partnership, Paul O’Brien, Managing Director of Virgin Experience Days said, “HotelREZ not only promises its visitors a wonderful experience, offering world-class luxuries and comfort but is also a customer-focused company which understands our objectives well.  We look forward to further developing our relationship with them.”


HotelREZ was established in April 2004 to meet the specific needs of independent and small chain hotels and offers it’s members a unique proposition covering the entire spectrum of demand generation, marketing and distribution. Now operating in 18 countries around the world, HotelREZ has over 550 hotel members offering everything from spa, romantic and luxury breaks to family, golf and beach holidays. And, as part of its continuing commitment to its hotel members, and ensuring its visibility to the travel industry HotelREZ has also secured a stand at the World Travel Market and can be seen on stand number GV5900 from 6th-9th November at Excel.

In addition to outreach sales, marketing and connectivity solutions, the HotelREZ proposition includes a host of additional services covering consultancy, financial commission reconciliation services, training and development, and web design/optimisation.