The Kuoni Group has acquired the British travel company Holiday
Supplies Ltd.  With its premium brand “Journeys of Distinction”,
Holiday Supplies has earned an excellent reputation as a provider of
longhaul holidays   for discerning   travellers. 

The   acquisition
underlines Kuoni’s strategy of expansion in the specialist and
premium segments.

Kuoni UK is buying Holiday Supplies Ltd.  from its owners and
founders. Started in 1972, this company is well established in the UK
market for high quality escorted tours to New Zealand,  Australia,
Ecuador/Galapagos, South Africa, Canada and China. All holidays are
sold direct to the customer. The company offers escorted tours in the
premium segment under the “Journeys of Distinction” brand whilst its
“Go Touring” brand offers escorted tours in the mid-range segment. It
also has a “Cruise Options” division which organises cruises.  In
2005, Holiday Supplies Ltd.  generated sales of CHF 43 million
(£18.5m) and employed 20 staff.  The parties have agreed not to
disclose any information about the purchase price.
The existing management team and all employees of Holiday Supplies
Ltd.  will retain responsibility   for the success and   further
development of their businesses. In organisational terms, the company
will become a subsidiary of Kuoni UK and will continue to operate
“Journeys of Distinction”, “Go Touring” and “Cruise Options”,  all
well established brands in the UK market.
“With the acquisition of Holiday Supplies Ltd., Kuoni UK is gaining
strength in the premium escorted tours segment out of the UK”  said
Armin Meier, CEO of the Kuoni Group.  Sue Biggs, Managing Director of
Kuoni UK added, “We’re very excited about this new addition to the
Kuoni UK family, particularly as Journeys of Distinction is such a well respected specialist tour operator.”
 
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