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ETOA: 2012 Olympics will not boost tourism

On 6th July 2005, the International Olympic Committee named London as the host city for the Olympic Games in 2012. One year later, the European Tour Operators Association (ETOA) will release a report which shows, contrary to popular belief, that hosting the Olympics actually has a detrimental impact on tourism.

A briefing for the media on the main findings of the report will be held at 10.00 am on July 5th on the RS Hispaniola, a fully air-conditioned ship with a high-quality restaurant and function rooms, permanently moored alongside Victoria Embankment by Hungerford Bridge. 

Release of the information will be embargoed until 6.00 am on July 6th.

Tom Jenkins, Executive Director, ETOA will present numerical data and graphs to illustrate the scale of the impact; he will explain why tourism suffers and he will call for specific countermeasures.

Tom Jenkins will be available for interview on July 5th before 5pm, and the morning of July 6th.