Travelocity has selected ILOG JRules as an essential element of an IT initiative to make its
infrastructure more agile.As part of an enterprise-wide license agreement
with Sabre Holdings, Travelocity’s parent company, ILOG JRules will be used
to improve Travelocity’s business response time, enhance the user experience,
and reduce time-to-market for Travelocity’s products and services.
  Based in Southlake, Texas, Travelocity is one of the world’s leading
online travel companies.  Travelocity plans to deploy ILOG JRules across its
travel planning products and applications, capturing and managing business
policies previously written in Java- and C-based software code. By liberating
business policies from Travelocity’s IT systems and storing them in a BRMS,
where developers, business analysts and even business users can access them,
Travelocity can modify them more quickly, improving the speed and quality of
the company’s decision-making processes.  With ILOG JRules deployed,
Travelocity will roll out new products and services faster, and can deliver
fine-tuned special offers based on customer preferences, among other usability
enhancements.
  “Travelocity plays in a white-hot competitive environment,” said Barry
Vandevier, Travelocity’s chief technology officer. “We selected ILOG JRules as
part of an ongoing effort to be more agile to changing market conditions and
to improve the usability of the Travelocity site.”
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