Thomas Cook youth brand Club 18-30 is overhauling its website for the 2006 peak booking period with a dedicated area for agents.

The holiday brand implemented the changes in a bid to improve the efficiency of the site in anticipation of a surge of demand for the site over the coming months.

New features will include validated search criteria, enhanced content and a streamlined booking process.

According to Stephen Vaughan, head of worldwide sales for the brand, the Web site’s flexible booking facility was key to the success of the brand in 2005.

He commented. “The dedicated section for agents has received very positive feedback to date, providing a wealth of information about Club 18-30 resorts in addition to an online booking facility for the trade.”

Vaughan believes the new booking process will reduce the booking processing times as agents will have access to more information on resorts than ever before.

“These enhancements have been made as a direct result of feedback from agents and views expressed at our regional travel agent forums,” he said.
——-